Amberlair... A Genius Concept in Travel
- Reed Alexander
- Dec 1, 2015
- 2 min read

I first discovered Amberlair (http://amberlair.com) when my good friend Carrie Mitchell shared a fantastic interview she did with them. From mentions of the George V Hotel in Paris (one of my favorite Four Seasons properties) to international travel and life in New York City, I was instantly hooked.
So hats off to Carrie for the brilliant interview, and hats off to Amberlair for their cutting-edge concept!
After reading a bit further on Amberlair, I knew I had to get in touch with its visionary founders and connect directly.
Amberlair founders Marcus Orbé and Kristin Lindbergh, are on a mission. Their objective? To found the world's first-ever crowd-sourced, crowd-funded hotel.
That's right -- Amberlair is a boutique hotel company whose first property is going to be located in a venue which all of us, the company's future customers and fans, get to come together to vote on and select. How cool is that?! A hotel designed to do and be everything you want, in a dream destination you want, from before it even exists in the real world. Genius!
Nothing like this has ever really been done before, and I'm a huge fan already. When the first Amberlair opens, I'm going to be one of the very first guests to register and book a reservation -- though I imagine getting in will be a tough fight, seeing as Amberlair will have a huge fanbase that will have been a key part of the Amberlair story, right from the start.
When I connected with Marcus and Kristin recently, they were scouring the globe to find their first dream destination for Amberlair, and having fun doing it. How cool is this?! Getting to go on international adventures to find their first hotel's home.
And it's not just the hotel that will be crowd-sourced ... It's everything in it! On their website, Amberlair says that everything from the location to the pillowcases in their properties will be at the leisure of the voters. I think it's a home-run on all levels, and am sure Amberlair is going to ignite a fire of passion and transformation in the travel industry.
Meanwhile... I also have to thank them tremendously. Our marketing and brand development agency REED ALEXANDER MEDIA (www.reedalexandermedia.com) is proud to represent EXPLORATEUR JOURNEYS (www.explorateurjourneys.com) and its founder Gabriella Truman. Explorateur Journeys is an international adventure concierge specializing in creating dream trips for its clients.
We are thrilled that Amberlair will be featuring Gabriella as one of their #boholovers -- that is, boutique hotel lovers -- on their super cool website and blog in December. Thank you Amberlair! You guys ROCK!!!
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