REED ALEXANDER MEDIA, LLC
PUBLIC RELATIONS
Smart strategies to generate buzz
DEFINITION
Public relations is more than just securing a few hits in the local magazine, or watching celebrities walk a red carpet at a film premiere.
We have our own definition of PR: To us, it's everything that's involved in strategizing why and how influencers, celebrities, or brands should connect with their audiences and fans on a deeper lever, and controlling those connections — often through the media — to best leverage the opportunities that may ensue.
In today's world of personal brands, that definition of PR extends not just to corporate clients, but to celebrities and individuals as well.
IMPACT
In today's world, a single mistake in the public eye can be fatal. Having skillful PR practitioners on hand to navigate this age of selfies and unlimited access is invaluable.
Turning raw content into meaningful talking points; handling challenging interviews; and getting the word out about one's message in the most authentic yet informative way are pivotal.
Public relations is different from advertising — PR generates earned publicity coverage, while advertising uses corporate buying power for promotion. Both are legitimate tools, but sometimes a single editorial about your brand or product, written by an impressed journalist, can make all the difference in gaining a consumer's trust.
APPROACH
We see PR as an investment in your brand's success. After all, chances are you're interested in public relations in order to boost your profits and reach new eyes, right?
We approach PR differently than most. Our team is trained in journalistic writing, which means we understand what reporters look for, so we can tailor our stories to their individual needs and editorial beats, while maintaining interest throughout.
Plus, we're selective — we strategize and target the most pertinent outlets with the widest possible audience in order to distribute your message.